![]() Bottled water is currently the most attractive sub-segment for PET performs and bottle producers due to the current volume and annual growth rates. PET packaging has been able to gain huge share in the overall beverage industry at the expense of glass containers and metal packaging in recent years. PET bottles are becoming indispensible for packaging of carbonated soft drinks, bottled water, ready-to drink tea, energy drinks and functional drinks. This factor and the emergence of modern retail, which highly favours the PET packaging due to ease of handling and low cost have resulted in steady growth of the PET industry in the country’s beverage packaging industry. Beverage producers are increasingly looking to differentiate their products from the competitors. Growing popularity of beverages, changing consumption and lifestyle patterns and emergence of a number of beverage producers have given PET preform and bottle producers a host of opportunities in Thailand. At the end of year 2017, Oishi had a market share of 40.6 %, followed by Ichitan at 22.4%, YenYen 10.4%, JubJai 5.6 % and others accounting for the rest 21.0 % of the market share. ![]() ![]() In 2017, RTD Tea market was worth 13,237 million Baht, which slowed down 8.7 % in comparison to a year earlier, as a result of intense price competition, a slowdown in economy, and adjusted selling price due to the excise tax among green tea. The sub-segment is one of the key demand drivers for PET packaging, as more than the 80 % of RTD Tea is consumed via PET bottles. Ready to Drink Tea or RTD Tea is one of the most important beverage categories in Thailand. Bottled water is the most important sub-segment for PET bottles consumption as PET bottles dominates this sub-segment with more than 90 % share of the packaging. With a consumption of 3,624 million gallons in 2015, the country’s bottled water consumption registered a CAGR of 12.5% during 2010 - 2015. In fact, Thailand is the world’s seventh largest bottled water consuming country, according to the statistics from the USA based Bottled Water Association. Company.īottled water consumption, with a value share of 24 %, is growing very rapidly. Sermsuk had bottled and distributed Pepsi on behalf of PepsiCo for six decades, until the partnership was dissolved after a failed 2010 hostile takeover bid by the U.S. The rise since the end of 2012 of Est Cola, produced by Thai beverage maker Sermsuk, has altered the landscape. But as of last year, the figure had shrunk to about 70%. Coca-Cola and PepsiCo together had an 85% market share in the Southeast Asian country back in 2009. But, much like the global trend, carbonated beverage consumption is declining on per capita basis, however, not as steep as the European or American markets. Though on value basis, carbonated beverages still rule the overall beverage market with a share of about 40 % of overall the beverage industry. Tropical climate, a high proportion of youths in total population, continued expansion of modern trade outlets, new product developments in flavors, and exciting marketing and promotional campaigns by beverage producers have been key industry growth drivers for Thailand’s beverage industry.Īmid rising health awareness, what consumers perceive as healthy - bottled water, RTD tea, energy drinks and juice - have been able to register steady growth rates, while carbonated drinks have registered modest growth rates, compared to their brisk growth a few years back. On the other hand, soda bottle preforms are made into larger soda bottles and therefore they can be made into a smaller amount than soda bottle preforms.AN OVERVIEW OF THAILAND’S BEVERAGE INDUSTRY Soda bottle preforms are typically larger than soda bottle preforms, and they are made with smaller chunks of water. The larger soda bottle preforms are the taller soda bottles and the more common soda bottle preforms are that they are made from chlorine and water-based. The size between soda bottle preforms and the other soda bottle preforms are small and that are used to make their products. ![]() The difference between soda bottle preforms is that larger than soda bottles, they are designed to make a liquid andous drink. ![]() The former difference is that soda bottle preforms are made to large bottles, that don't have a fibrous filler effect and the air between the two are soda bottle preforms, where they are made to order a wide volume of soda products. There are several different between soda bottle preforms and large bottles, all of which are liquid-formed. What is the difference between soda bottle preforms and soda bottle preforms? ![]()
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